Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.

1. Distributing co-creation
2. Using consumers as innovators
3. Tapping into World of Talent
4. Extracting more value from interactions
5. Expanding the frontiers of automation
6. Unbundling production from delivery
7. Putting more science into management
8. Making businesses from information

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